https://www.faye-armstrong.com/work-flatiron daily 1.0 2025-05-21 https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612383697432-I3NGW8KCXF5KC0GV934K/image-asset.jpeg Main Page - Sizzle Sizzle https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612462913564-HEO61DVJ1RPBFIHFDX1P/image-asset.jpeg Main Page - LALGBTC0002-Forward_for_50-LA_LGBT_Center-61 In 2019, the Los Angeles LGBT Center — celebrated its 50th anniversary. To commemorate this momentous occasion, the Center worked with RPA to create a striking new logo that celebrates the relentless efforts of the community in the fight for equality by using images from multiple protest signs to create a singular symbol. To both pay tribute to the movement’s past and convey the momentum that’s being carried into the future, RPA created a logo out of 292 images from collections at ONE National Gay & Lesbian Archives at the USC Libraries. I spent countless hours with my creative directors sifting through crates of old photos in the archive, finding those that would best serve our work and then finding the photographers and negotiating terms of use. Images included some from Chuck Stallard, a photographer whose largest body of work covers the war against HIV/AIDS as seen from the battlefronts of street demonstrations; Pat Rocco, an activist who documented the LGBTQ rights movement in film and photographs; and the Center’s archive. All the images were taken from protests from the past 50 years from several different mobilizations around the US, mainly in Los Angeles. A video, narrated by Patricia Arquette, tells the story of how the innovative logo was crafted. Electric Theatre Collective volunteered their time to create this piece for us pro bono and Lime Studios did the same to bring the audio to life. More than 125 letters or symbols were chosen from different protest signs to make up the logo. The new 'Forward for 50' logo directly speaks to the Center’s 50-year commitment to moving in just one direction — toward progress, by honoring the decades of struggle that have paved the way to freedoms and acceptance. The font will be available for download on the Center’s website. Additionally, stencils created out of the font easily enable people to create present day signage of their own in celebration of the progress made over the past 50 years. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612554423352-PPV81BUVLJ67ESK10S3A/image.jpg Main Page - Honda Distractible Course Director(s): Augustus Punch We worked with Diesel and Alexandra to design a visually stunning landscape, the Distractible Course, which puts Honda vehicles to the test. As drivers make their way along the desert road, teams of Honda engineers try to distract them. This demonstrates how Honda Sensing features like Forward Collision Warning and Lane Departure Warning initiate and save the day. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612554929159-N5TXYHHFLFK26ILJ0UVY/image-asset.jpeg Main Page - Spring Pilot https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612556421915-3VNQJQ198EW72W4UZESW/image.jpg Main Page - At Peace Director(s): Terri Timely American Honda debuted this TV spot which touted new program benefits for certified pre-owned vehicles. Honda’s spot, “At Peace,” shows how searching for and purchasing a used Honda vehicle can be as stress-free as relaxing on the beach. Shot by the director duo Terri Timely, the spot takes the viewer from an office setting to a tropical beach scene as the set transforms in-camera. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612555842588-QEF19FUDPH9HVGGQ261G/image-asset.jpeg Main Page - Masters of the Craft https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612584605387-XKQMZTWVU2YPMETQTWVD/375e3a68-3769-411b-90e6-79845c90b832.jpg Main Page Blurry polaroid of me and kiddo. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612460040482-O6NMEFUV7V7A8P92RYJE/image-asset.jpeg Main Page - Safety For Everyone Directed by Ringan Ledwidge. The Brand launch TV commercial was built around the insight that Honda is passionate about the safety of everyone—not just the people who drive their vehicles, but everyone who shares the road with them, including other drivers, bicyclists and pedestrians. And preventing a collision doesn’t just protect the lives of everyone on the road. It protects the lives of everyone who cares about them. Behind-the-Scenes: 
The TV spot was originally concepted and sold as one continuous take with our main character (Mark) frozen in time with everyone he loves lined up behind him, standing in the middle of a road at night. Director Ringan Ledwidge changed the visual approach and features each person in their own environment. We found that the audience can now further relate to the depth of emotion in each vignette. I really enjoyed working with Ringan and our Honda client to ultimately get to this moving piece of creative. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1612460717988-C2819B9CM1VJZBZIAITS/image-asset.jpeg Main Page - UltimateGetWellCard_006d_CONFORM_v6 Director(s): Marie Hyon & Marco Spier Honda is using augmented reality to deliver the 'Ultimate Get Well Card, a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC). A preliminary social piece posted on Honda’s channels requested messages of love which we incorporated into our AR experience. Honda transformed an actual CHOC hospital room into a winter wonderland in order to bring to life crowdsourced messages from well-wishers to be viewed by young patients through an iPad, held in a custom designed holder, triggering an augmented reality experience designed and shot by the Psyop Lab. In the 'Ultimate Get Well Card', children see their name personalized on the front of the card, which then magically opens to reveal the contents on paper that come to life and fill the room. As the child interacts with the card, the images float forward and flip over to reveal heartwarming content. Utilizing both text and embedded video, the intent is to surround the child with genuine and sincere holiday messages. A final online film was cut at Exile, which was posted on Honda’s social channels. For every Facebook 'Like' or 'Love' of the video, Honda donated $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF), Honda’s charity for more than 26 years. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1655234293863-6F1W01CN52YHW9LE22N9/image-asset.png Main Page - Project Courage Launch Broadcast 60 https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1694044217417-BU5TPQWXRC8JRO1QQVP0/image-asset.jpeg Main Page - UKG - Bedtime Story Director | Barry Sonnenfeld @ Pony Show As a child, fairytales are full of castles and fire breathing dragons, but as an adult those fairytales evolve into dreams of a workplace with a supportive environment. With this in mind, we subverted the bedtime story tradition with a young girl reading to her dad instead, and created a fantastical world fit for every workplace, full of vibrant CG scenarios brought to life by legendary director Barry Sonnenfeld. And to reach the executive-level decision makers who can tap into the unique UKG Life-work Technology™ to better understand the employee experience, we launched the campaign on air during game one of the World Series. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1694111806662-ORANGE5G820VVBLSMCM8/image-asset.png Main Page - Under Armour - Maro Itoje Invisible Armour. Director | Rodney Lucas @ Little Minx Behind every athlete is an army of support. This is the story of rugby player Maro Itoje and those who forged his grit, resilience, and determination. https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1649878566543-0IQU9IUVB5B9HIMIAXTA/image.jpg Main Page https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1705954109550-CTVO0YFT0F30ERBLOJLY/Atlantis_Paradise_Island_Bahamas.png Main Page https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1708109622654-6VQ849F717ZCQGGM1V7M/image.jpg Main Page - USGA 30 https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1724079936035-3YDTZ350YNYYHGB4CDTA/image-asset.png Main Page - Once Upon A Farm - The Goodness Inside https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1741807148671-FG7A5UCCF87Q8GUKCYNV/image-asset.png Main Page Director | Travis Hanour https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1708024327705-ROXJN557GZASQ1BDL8TU/image-asset.png Main Page https://images.squarespace-cdn.com/content/v1/601af51a0b044d031330b120/1747418200665-X9IC11EYDS7GTV7LN4W5/image-asset.png Main Page - LPL Financial https://www.faye-armstrong.com/about-flatiron daily 0.75 2023-09-07